Shop, Scan, Save, and Earn with More Rewards

What is More Rewards?

More Rewards is one of Western Canada's favourite loyalty programs. Earn More Rewards points at Pure Pharmacy with points on products and threshold offers. You also earn 1 point for every $1 spent on eligible purchases. Collect enough points and redeem them for great rewards like cash-back, dream vacations, and free products!

Sign-up for a More Rewards card in-store or online at

Let us be Your Hub Of Health

Use your points for a variety of great rewards!

Instant Savings

Redeem your points for instant savings at Pure Pharmacy locations.


Make the most of your points by redeeming for a dream vacation.

Use your points for full or partial payment toward plane tickets, hotel stays, car rentals, and more when you book with More Rewards Travel.

Free Products

Reward yourself with free products and merchandise through the More Rewards online catalogue.

Redeem points for gift cards, Canucks tickets, BC Ferries travel vouchers, and more!